On the 5th of November 2017 Saksham Pedal Delhi to host the National Cycling Championship

Bollywood star & cycling aficionado Farhan Akhtar will be Brand Ambassador of Pedal, Delhi and will encourage the people of Delhi-NCR to be Champions of Change

Registrations live on www.pedaldelhi.com

Presented by Petroleum Conservation & Research Association (PCRA), supported by the oil companies viz. IOCL, BPCL, HPCL, ONGC, GAIL, OIL, MRPL, CPCL, NRL and IGL and in partnership with DoIT Sports Management (India) Pvt. Ltd. & Cycling Federation of India, Saksham Pedal Delhi, will host the National Cycling Championships and will see the country’s best 150 elite athletes compete for a INR 6 lac prize money fund.

Speaking at the press conference to announce the national championships, Mr. Onkar Singh, Secretary General of CFI said, “Coming off a great showing at the Track Asia Cup, Saksham Pedal Delhi provides a perfect platform to host the National Cycling Championships.

We thank both PCRA & DoIT Sports for taking the initiative to use the sport of cycling to instil socio-environmental consciousness amongst the citizens of our national capital. With Farhan coming on-board, we are confident that this movement will spread to different parts of the country.”

Scheduled for the 5th of November 2017, Saksham Pedal Delhi will give amateur riders from numerous cycling clubs in Delhi-NCR a shot at the INR 4-lac prize money fund. The riders will be segmented in to two categories basis the make of the cycles – mountain and/or hybrid and road and will compete in a crit format 30-KM race.

Mr. Alok Tripathi, ED-PCRA said, “Apart from the amateur category, the open ride for 10-KM and the Green ride for 5-KM will allow participants the experience the joy of cycling and will help promote fuel conservation across various sections of the economy and also propagate the message of reducing excessive dependency on oil, which will also lead to greener environment.

Let us use cycle to cover small distances like to nearest market, office etc. PCRA has taken this initiative and DoIT Sports partnering with them along with CFI and Meraki Sport & Entertainment, hope to take this movement to different parts of the country.”

Speaking at the occasion, Mrs. Radha Kapoor Khanna, Founder / Executive Director of DoIT Sports Management (India) Pvt Ltd said “we are privileged to have partnered with PCRA & CFI to institute India’s Premier Cyclothon.

We are very excited to have Farhan on board, who is also an avid cyclist and given his appeal amongst the youth, we are confident that the nation will pedal for a better tomorrow.

I would also like to take this opportunity to thank our partners Meraki Sport & Entertainment who have been with us at every step of the way through this journey, and along with Concern India & Choose my Bicycle we have created an ecosystem that will impact both sport & society”

Managed & marketed by Meraki Sport & Entertainment, Saksham Pedal Delhi will be a pioneering initiative that allows both elite athletes and the people Delhi-NCR to #BeSuperheroes, who will all come together to pedal for a better tomorrow.

The event will be promoted across multiple platforms like Raahagiri and with help from partners like Concern India Foundation & Radio City, the event will reach out to corporates, schools & colleges, to promote the importance of energy efficiency and to drive participation across the Open & Green ride categories.

Commenting on the initiative Mr. Ajit Ravindran, Co-founder & M.D of Meraki Sport & Entertainment said, “it is humbling to see Saksham Pedal Delhi come to life. 5th Nov 2017 will be a water-shed day in the cycling landscape of our country and we would like to thank PCRA for giving us an opportunity to be a part of this revolution.”

Nidhi Bhasin, Deputy CEO, Concern India Foundation said “Concern India Foundation is privileged to be the empowerment partner of Saksham Pedal Delhi. It is a great platform to promote & leverage the growing consciousness about health & fitness, to propagate the importance of oil conservation whilst effectively showcasing the ideal way to combat its immediate and pertinent issue of de- smogging its air besides paving a sustainable and energy efficient way with almost nil carbon footprint.

Concern, on its part, believes strongly in bringing the cycle of giving full circle and would strive to actively engage people to pedal for a greener tomorrow.”

Along with CFI, the technical aspects of Saksham Pedal Delhi will be managed by Choose my bicycle, whose expertise, will help enhance participant experience on event day. “Cycling is a community sport and is also a non-mechanized mode of transport, especially for short distances and for day to day activities.

This not only saves fuel/money but keeps us healthy and fit. It also contributes to the reduction of vehicular emissions by reducing congestion and improving traffic flow and our endeavour will be to create a world-class event day experience for our participants, to help them take up cycling as a more regular activity”, said IK Rohit Kutappa, CEO, choosemybicycle.com

About PCRA

Petroleum Conservation Research Association (PCRA) is a registered society set up under the aegis of Ministry of Petroleum & Natural Gas, Government of India with a primary objective of spreading fuel conservation awareness among the masses.

As a non-profit organization, PCRA is a national government agency engaged in promoting energy efficiency in various sectors of the economy. It helps the government in proposing policies and strategies for petroleum conservation, aimed at reducing the excessive dependence of the country on oil requirement.

About CFI

Cycling Federation of India (CFI) is a pioneer in the promotion of cycling sports in India affiliated to the Indian Olympic Association (IOA), Asian Cycling Confederation (ACC) and Union Cycliste International (UCI). This is the sole body recognized by Ministry of youth affairs and sports, Govt. of India for the promotion of the sport of cycling in India.

About DoIT Sports

DoIT Sports owned by the Three Sisters: Institutional Office ("TTS:IO"), DoIT Sports is an entity championing the development of sports and is focused on establishing a presence across all major sports played in India. Mentored by Mr. Rana Kapoor, amongst India's leading professional entrepreneurs and the founder of YES Bank Limited. TTS:IO is sponsored by Mrs. Radha Kapoor Khanna / Mrs. Raakhe Kapoor Tandon / Ms. Roshini Kapoor. TTS:IO incubated DOIT Sports in 2013 and it already owns marquee franchises in established sporting leagues in India:

Dabang Delhi Kabaddi Club (Pro-Kabbadi League)

Dabang Mumbai Hockey Club (Hockey India League)

Dabang Smashers Table Tennis Club (Ultimate Table Tennis League)

About Meraki Sport & Entertainment

Established in Sept 2015, Meraki Sport & Entertainment is a brand & sponsorship management company with a core focus on sport.
With services across, Strategic Advisory | Experiential Marketing and LIVE Events | Cause Marketing | Talent Management | Digital & Content marketing and Public Relations, the founding philosophy at Meraki is to help organizations, events, franchises & federations, leverage sport in our country.

Meraki also represents some of India’s finest Olympic & Paralympic athletes viz. Dipa Karmakar (Gymnast), Rohan Bopanna (Tennis), Devendra Jhajharia (para-javelin), Bhavani Devi (Fencing) etc.


Press Release

Saksham Pedal Delhi

India’s premier mass-cycling event to be held on 5th November

Cycle for Health, Environment & Fuel Conservation

Petroleum Conservation Research Association (PCRA), under the aegis of Ministry of Petroleum & Natural gas, the Government of India, is a national government agency engaged in promoting fuel conservation in various sections of the economy. Conservation of petroleum products and Environment Protection are important national causes and PCRA takes these noble causes forward by conducting cycling events to inculcate the message of fuel conservation in the young minds.

Cycling is one of the non-mechanized modes of transport for short distances for day to day activities such as cycling to work, riding to nearby places etc. This not only saves fuel/money but keeps us healthy and fit. It also contributes to the reduction of vehicular emissions by reducing congestion and improving traffic flow.

This year on 5th November’ 2017, PCRA plans to organize ‘Saksham Pedal Delhi’ to promote cycling to create awareness among masses about conservation of petroleum products.

The event will be carried out at iconic Jawaharlal Nehru Stadium, Delhi with the support of Oil Companies viz. IOCL, BPCL, HPCL, ONGC, GAIL, OIL, MRPL, CPCL, NRL and IGL and in association with Cycling Federation of India and DoIT Sports Management Pvt. Ltd.

Saksham Pedal Delhi will see over 5000 participants from all over India who will be enrolled in various event categories through online web registration. The categories are– Elite Cycling (50km/30km), Amateur Ride (30 km), Open Ride (10 km) and Green Ride (5 km).

Speaking at the launch on 23rd September’ 2017, Mr. Alok Tripathi, ED-PCRA said, cycling for short distances not only saves fuel but also provides cleaner air to breathe and better health for tomorrow. Through ‘Saksham Pedal Delhi’, India will have its first large-scale mass participative platform, that will promote fuel conservation across various sections of the economy and also propagate the message of reducing excessive dependency on oil.

PCRA also thanked participating Oil Companies, Technical Partner CFI along with ‘DoIT’, ‘Meraki’ and ‘Choose My Bicycle’ for their active participation in promoting cycling as an Oil conservation measure.

Mr. Onkar Singh, Secretary General– CFI congratulated PCRA on their vision to promote cycling which will spread the message of a greener environment along with saving of fuel. He further added that Saksham Pedal Delhi has provided a platform for our cyclists to become ambassadors of Oil conservation.’

Commenting on the association, Mr. Saumya Khaitan, CEO, DoIT Sports said, “We thank PCRA & participating Oil Companies for organizing Saksham Pedal Delhi. Initiatives like these have multiple benefits on the entire society. Apart from educating the masses about energy efficiency, it also adds a new dimension to the health & fitness revolution that India is witnessing today. We would also like to thank our partners CFI, Meraki & Concern India, for all their efforts.”

About PCRA

Petroleum Conservation Research Association (PCRA) is a registered society set up under the aegis of Ministry of Petroleum & Natural Gas, Government of India with a primary objective of spreading fuel conservation awareness among the masses.

As a non-profit organization, PCRA is a national government agency engaged in promoting energy efficiency in various sectors of the economy. It helps the government in proposing policies and strategies for petroleum conservation, aimed at reducing the excessive dependence of the country on oil requirement.

About CFI

Cycling Federation of India (CFI) is a pioneer in the promotion of cycling sports in India affiliated to the Indian Olympic Association (IOA), Asian Cycling Confederation (ACC) and Union Cycliste Internationale (UCI). This is the sole body recognized by Ministry of youth affairs and sports, Govt. of India for the promotion of the sport of cycling in India.

About DoIT Sports

DoIT Sports owned by the Three Sisters: Institutional Office ("TTS:IO"), DoIT Sports is an entity championing the development of sports and is focused on establishing a presence across all major sports played in India. Mentored by Mr. Rana Kapoor, amongst India's leading professional entrepreneurs and the founder of YES Bank Limited. TTS:IO is sponsored by Mrs. Radha Kapoor Khanna / Mrs. Raakhe Kapoor Tandon/ Ms. Roshini Kapoor.

TTS:IO incubated DOIT Sports in 2013 and it already owns marquee franchises in established sporting leagues in India:

Dabang Delhi Kabaddi Club (Pro-Kabbadi League)

Dabang Mumbai Hockey Club (Hockey India League)

Dabang Smashers Table Tennis Club (Ultimate Table Tennis League)

About Meraki Sport & Entertainment

Established in Sept 2015, Meraki Sport & Entertainment is a brand & sponsorship management company with a core focus on sport. With services across, Strategic Advisory | Experiential Marketing and LIVE Events | Cause Marketing | Talent Management | Digital & Content marketing and Public Relations, the founding philosophy at Meraki is to help organizations, events, franchises & federations, leverage sport in our country.

Meraki also represents some of India’s finest Olympic & Paralympic athletes viz. Dipa Karmakar (Gymnast), Dutee Chand (Sprinter), Rohan Bopanna (Tennis), Devendra Jhajharia (para-javelin), Bhavani Devi (Fencing) etc.

For further Information, please contact:

Mr. R.K.Ahuja
Director (Project Secretariat)
Petroleum Conservation Research Association
(Ministry of Petroleum & Natural Gas, Govt. of India)
Phone No. 011- 26198856

Mr. V.N. Singh
CFI
Phone no. 91-11-23753528

Supported By

Partners

   In association with

Marketed by


Medical Partner

Hydration Partner

Recovery Partner


CONTACT US

Contact No : +91 9985100008

Timings :
(Monday to Saturday 9.30am to 6.30pm)

For further details email us - info@pedaldelhi.com